Sensitive Data : vibetrace single tenant addresses handling of sensitive data

[AsaduzzamanFoysal]

Marketing software
It's early January, 2025, and Klaviyo is raising prices again.

And Klaviyo is not even a GDPR compliant turkey mobile database solution for email marketing. They do provide some tools to partially be compliant (especially with forms), but that's far from being compliant.

If you don't remember, Klaviyo changed prices in 2023 and 2024 as well.

First of all, I want to personally say good things about Klaviyo. It's an amazing technology solution, and we (vibetrace) have learned a lot from them, especially on the UX part and product strategy.



GDPR Compliance Checklist for Marketing Automation Solutions
Here's a list we put together for a solution like Klaviyo to be GDPR compliant.

Requirements Description
Data Processing Agreement (DPA) Ensure a DPA is in place with all clients, outlining data handling practices and responsibilities.
Consent management Obtain explicit, informed, and freely given consent for email marketing; track and store proof of consent.
Right to Access Provide tools for users to access their personal data upon request.
Right to Rectification Enable users to update or correct their personal data.
Right to Erasure (Right to be Forgotten) Allow users to request deletion of their personal data, and ensure deletion from all systems.
Data Portability Provide users with a copy of their data in a structured, commonly used, and machine-readable format.
Data minimization Collect only the data necessary for the intended purpose; avoid excessive data collection.
Purpose Limitation Use collected data only for the purposes consented to by the user.
Data security Implement robust security measures to protect personal data (eg, encryption, regular audits).
Data Breach Notification Notify authorities within 72 hours of discovering a data breach involving personal data.