The article explains:
Differences between POS materials and other types of advertising
Who should use POS materials?
5 Options for Using POS Materials
POS Materials Tasks with Examples
30 types of POS materials
Stages of POS materials development
5 Rules for Developing POS Materials
POS materials production technologies
5 Reasons Why POS Materials Are Ineffective
Business Correspondence: A Checklist for Writing the Perfect Letter
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POS materials are advertising vietnam email list tinsel, many entrepreneurs will say, and they will be wrong. These are working advertising tools that increase customer loyalty, remind about the product, draw attention to the brand and persuade people to buy. Isn't that enough to consider them effective?
All types of POS materials are familiar to everyone, many just don’t know their names. So let’s fill the gap – below are the most popular varieties of this advertising format with examples and tips on how to use them.
Differences between POS materials and other types of advertising
What are POS materials in trade? POS stands for "Point Of Sales Materials" and is literally translated as "place" or "point of sale". In reality, these are materials that help promote and sell a product in the places where it is sold. The abbreviation POSM has the same meaning.
The very first POS materials appeared long before marketing. At all times, people engaged in trade had to come up with something new to attract the attention of buyers to their goods. The first signs of POS can be considered signs, plates, price tags.
POS advertising materials began to be considered as a separate direction of marketing in the early 1920s, when self-service stores began to appear in large numbers in the United States. Thanks to these materials, it was much easier for customers to navigate the store.
What are their main tasks?
To attract the buyer's attention to a specific product.
Strengthen his intention to make a purchase if he has any doubts about it.
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Alexander Kuleshov
Alexander Kuleshov
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POS materials differ from other types of advertising by a significantly shorter time of impact on the audience. As a rule, the buyer sees them briefly, however, if they are made correctly and correctly located on the territory of the retail outlet, the profit from the sale of the advertised product can increase precisely due to these products. They are a kind of silent sellers.