Showcase Shopping Ads – now also with video

[zihadhasan010]

Speaking of innovations and updates: Since September of this year, Google has been offering advertisers the option to enhance their Showcase Shopping ads with a video.

Are you wondering what exactly Showcase Shopping ads are? Then pay attention: these are Google Shopping ads that promote a selection of similar items . This ad format is only displayed on mobile devices for general search terms such as "summer dresses" or "carpets". You can create Showcase Shopping ads using Google Ads . To do this, you have to group similar products and specify this selection. Instead of the featured image, you can now also use a video.


Showcase Shopping ad for the Google search query “carpets”
Google, Google, Google..
The pilot project of the Shoppable Image Ads and the update of spain phone data the Showcase Shopping ads make it clear that images and videos are becoming increasingly important for inspiration and purchasing decisions. For you as a business owner, this creates the opportunity to place your advertising in a way that is unexpected for the user. When looking for style ideas, for example, users do not necessarily expect to find advertising on a blog or in Google image search. However, if the user likes what he sees, he can go straight to the provider's online shop and purchase the respective product. Shoppable Image Ads and Showcase Shopping ads are therefore new advertising options to encourage users to buy.

It remains to be seen to what extent shoppable image ads will become established and, above all, whether advertisers can influence them or whether Google itself decides when and where these ads appear.

Would you like to find out more about shoppable image ads or search engine marketing in general ? As online marketing specialists, we have the right tips for you and can find the right advertising format. Please feel free to contact us.