Canva is a free tool that is similar in functionality to Photoshop, but more intuitive in terms of moving templates. The most important thing is that these templates are already created for Facebook advertising formats.
So, log into Canva. Select the green “Create a new design” button and a bunch of templates will load on the right side.
Canva
Scroll down the page until you see the “Facebook Ad” template. Select it. This will load a new qatar phone number data tab with the ad builder. Simply drag and drop the image into the white space and edit it.
Facebook Ad Template
You need:
An eye-catching image
Text call to action on image
If possible, a photo of the product or a person's face
Ideally, the image should convey the original message. This way, people will remember the offer better.
Read also: How to make the perfect image for social media?
Where to find design inspiration?
Designing an ad from scratch is difficult, so get inspired by successful examples. Don't copy your competitors, but adopt winning advertising techniques from different areas.
If you are stumped when developing an ad, you can look for inspiration on the ad service adespresso - it contains the best ads from different fields.
adespresso
So, in our example, Anik Singal's design was chosen for inspiration. It meets all the criteria: CTA, human face, etc.
design by Anik Singal
To start, let's create a background image in Canva and upload a photo from a previous campaign.
In the menu on the left, select Uploads. Then Upload your own images and find the one you want to use.
Canva
Then drag the image into the editor area and add a call to action:
Canva
The font on this cover is too big for Facebook ads. The system discourages text ads in the feed, so they can cost much more.
Knowing this limitation, let's bring the image into greater compliance with Facebook's rules. In the left menu, select "Text".