Your data may be in perfect order, but after 30 days, it will be in disarray as your contact list positions change. Think about it: 75 phone numbers change every 30 minutes.
Database clutter creeps into your organization without your knowledge, creating frustration, inefficiency, and a loss of trust in the systems themselves. It may impact each department and stakeholder group differently, but without a plan for keeping data up to date or a platform to do it for you, the problem will be invisible to the entire team and it’s only a matter of time before it becomes apparent.
7. You have no content
Engagement programs are one of the key features of marketing automation platforms designed to re-engage potential customers. One of the requirements is useful content that you can send to your prospects periodically to remind them of the problem and offer a solution.
8. You have content, but it’s not good enough
Without interesting and compelling content, you are doing nothing to attract customers, you are just spamming them with email. Take the time to plan and create content for each step of the prospect’s journey: initial inquiry, hot lead, post-sale, and return.
9. You are not ready for optimization
Once you hit the start button, your work has begun. Now it’s time to monitor the results of your marketing automation program in real time to see how it’s working. Changes to your program may be made macedonia phone number data on the fly or planned for next time. Either way, you need to dedicate time and resources to monitoring and updating your marketing automation efforts.
10. You haven't chosen a marketing automation platform
There are many factors that can help you decide which marketing automation platform to choose, but the most important aspects to consider are those that are most suitable for your business and your goals. For example, consider the following factors:
Features such as email and landing page creation , lead tracking, etc.
Usability (how easy is it to use?)
Integration with CRM
Reporting and analytics
Integration with other business applications and service providers (such as Saleforce AppExchange)
Number of users / access
Price
If you have all of the above planned and under control, then it's time to celebrate! You're ready for marketing automation and all the opportunities it offers.