When you open an article, a gray subscription bar with an orange CTA button appears at the bottom of the screen as you scroll. Subscription bars are a more subtle way to encourage visitors to take action without getting in the way of them interacting with your content (like pop-ups do). They can appear at the top or bottom of the screen and remain visible as you scroll. When a user decides to subscribe, they won’t have to look for anything; the button is always there.
Also in the left corner of the panel is the number 3 — this is the number of articles that the user can still read for free. This technique is quite controversial: not every news resource or commercial blog (and certainly no selling landing page) can afford to close access to content. Only some sites — for example, the largest US newspapers — benefit from paid access to information.
However, you can still use this technique, just in a slightly different context. For example, by limiting the number of free lessons in a course (“Pay a subscription to get 7 more lessons on [your offer]!”).
Read also: How can scrolling improve (or ruin) the user experience?
6. Google Ads and Landing Page
For the query "The New York Times" Google English returns the following:
The New York Times | Subscription Options
The New York Times | Subscription Options
Trump. North Korea. Putin. Subscribe to The New York Times to stay up-to-date. Unlimited online access. Multiple plans. Free NYT app.
The first thing we see is a subscription-oriented ad: it is mentioned in both the headline and the description, and online access to content (Subscribe: Digital Access) by subscription is offered as colombia phone number data the first item on the list. Clicking on this ad will take you to the price list, not to the main page of the newspaper. This does not allow the user to be distracted from the target action - subscription:
The New York Times
At the same time, the New York Times pricing page is made in the best traditions of SaaS companies - and for good reason. It uses many of the best practices of price page design :
The best tariff has been selected.
Old prices without discounts are shown and crossed out so that the user feels the value of the discount.
A complete list of functions is provided, of which there are significantly more in the “Full Access” and “Full Access Plus” tariffs.
High contrast buttons are used . White CTAs turn orange on hover.
The price is listed per week (although you have to pay for a year) to make the fee seem smaller.
Additional features are listed, including one month free crossword subscription.
There is a FAQ section where answers are expanded upon clicking, thus not overloading the page.