CUSTOMERS HAVE MANY CHOICES, THIS IS WHY FOUNDERS NEED TO CREATE BRAND AWARENESS

[zihadhasan010]

The business world is becoming increasingly competitive. Too many new brands are emerging. If we are still comfortable, they will bury our brand.

How do we make our brand known and remembered by many people?

Yes, brand awareness. If people don't know our brand, how will they buy our products, right?

In this post, I want to share strategies and ideas on how to create brand awareness , for founders who want to survive... and grow their business to a higher level!

So, if you want to know what to do, keep reading!

Ok, what is the purpose of brand awareness? Why is it important?

BRAND AWARENESS, is for;
1. Make people AWARE of our brand . When they are aware, only then will people know we exist.. People only deal with brands that exist!

How can we expect people to buy or support us if they don't even know we exist, right?

In a world full of distractions and information from competitors, it's not easy to make people aware of our brand. That's why we have to be consistent in creating brand awareness!

2. Make people KNOW our brand . How? Through the "brand identity" that we highlight.. Through the name, color, logo, characteristics, products, specific values, etc.. Nowadays, people prefer to buy from brands that they know..

To make people familiar with our brand, we have to show what we do, what products we offer, and what makes us unique.

Apart from that, we can also talk about our brand.

Tell us about our journey, what stories influenced us to develop this brand, and why we are so passionate.

When we share this story, people will become more familiar with and connect with our brand.

3. Make people FAMILIAR , that is, get used to your brand. Once they're used to it, it's easier for them to try it, or choose us.

When we are familiar with something, we feel comfortable with that brand, right? We don't feel unfamiliar or afraid to try it.

There must be consistency in the way we present our brand.

This means using the same appearance in design, colors, pakistan phone data and logo . This way, it's easier for people to recognize and be familiar with our brand.

For example, if we want to buy a smartphone, we are more likely to try a brand that we have heard of, like Apple, Huawei, Samsung or Oppo. Because we are familiar with these brands, we feel confident in the value of their products.

4. Make people REMEMBER! This is the hard part.. People today are exposed to many brand awareness campaigns from various brands.. If you don't succeed in making people remember your brand, it will just be tiring.. It's a waste of money! It's a waste of effort..

People forget easily. We want to be a brand that is "top of mind" when people need the products we offer.

How do we make our brand be in people's minds 24/7?

We need to create memorable branding. This includes a logo and tagline . Catchy, unique logos and taglines can make our brand stick in people's memories.

For example, if we make clothes, we want people to keep remembering our brand, when they want to buy clothes. We want people to say, "Oh, I want new clothes, let's go to brand X shop!" If we succeed in making people remember, we have become winners!