Right under the profile photo is a block called a header. In essence, this is your mini-resume, which briefly outlines information about you and your field of activity. Take a responsible approach to filling out the header, because this is what potential clients will see first.
Nick.
The nickname should be very simple so that users can easily remember it and quickly find you if they want. Recommendations for creating a nickname are as follows:
There is no need to use numbers . Unless they are in the name of your online store on Instagram - then it will be appropriate.
Long nicknames separated by several underscores or periods are difficult to remember.
To make it immediately clear bolivia email list that you are selling goods, add the word “Shop” to your nickname.
The region (name of the country, city) is designated by abbreviations . For example, for Moscow it is "msk", and for the region - just a digital code (like "_38").
Design of an online store on Instagram
Avatar.
The avatar should immediately convey the essence of your business. Choose a photo or picture directly related to the brand, place your logo here, or even better - your own photo. Users are always more interested in real people. Here's what you should consider:
the most suitable image size is 150x150;
If there is any inscription on the avatar , it should be made in large font;
the image itself should contrast with the white background;
Remember that the style of the avatar and the entire profile must match.
Profile Description
Profile description.
The description of an online store on Instagram should convey its essence as fully as possible. However, do not make it too long - preferably no more than 150 characters. Divide the text into paragraphs, highlight important places, add emoticons on the topic. Here is what you should definitely include in the description:
Profile name
It is good if you state your unique selling proposition directly in the name. This way you will attract the target audience, which will then allow you to launch the most effective advertising campaign on social network pages. It would be a good idea to indicate your city and keywords on the topic of the business. An example for a cosmetics store: "ONLY NATURAL KOREAN COSMETICS".