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Work on traffic acquisition, retention and time spent on YOUR sites. Spend more time on newsletters than on Twitter. Offer exclusive services that justify a visit from the reader outside of his home (Facebook).

7 Marketing is not rocket science. We gambling data morocco know how to do it.
Marketing techniques are not inaccessible, that's true. But it's a job that takes time if you want to do it well.

Laurent Mauriac , creator of Brief.me, called upon expert Edmond Espenel , in particular for the implementation of marketing automation techniques.



Screenshot: Bluenote tool

Determining a credible price, designing clear, coherent and attractive commercial offers is a task that requires experience and cannot be done off the cuff (or by simply aligning with competitors).

The implementation of a paywall or a freemium model requires monitoring of indicators that must be refined to draw commercial and editorial lessons from them.

Looking at the right indicators is also key ! The number of views of an article is not decisive in a subscription objective. It is much more important to measure the famous engagement, as Le Temps does in particular .