Why This Lead Generation Example Works:

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13. Free Trial or Freemium: The Portal to the Aha! Moment
Offering a free version of your product lets you promote its premium version. There are several ways you can do this, including:

Free trial, which gives full or partial access to the product for a limited time, like 7, 14, or 30 days
Freemium, which gives users access to the product, but limits features or usage
It’s a gateway to your product without a financial commitment, and it can be a mighty one.

Of course, not every lead that converts this way will be a high-quality lead and you may need to be wary of tire kickers. But if you track usage patterns and habits of leads, you can spot those that are likely to thrive with your product and focus your sales efforts.

Example: Webflow’s Free Starter Plan
Lead Generation Examples - Webflow.
You don’t need to go far to find a freemium product italy telegram data example: Spotify, Canva, Notion, and even Close offer a free trial or freemium offer.

A robust example that stands out is Webflow, a website builder. Webflow offers a free plan with usage limitations like CMS entries and form submissions, and a webflow.io domain instead of a custom one.

Without paying a single dollar, users can build full-blown websites with rich website templates, pre-built blocks, and even resources from the community forum. In fact, Webflow would fit into several other lead generation examples from this section thanks to its Made in Webflow gallery, templates, and Webflow University.

This strategy works because it empowers users to take action. It removes any potential hurdles in building their websites with Webflow—including the risk of paying for an account before seeing what’s possible.