Benefits of Maintaining a Single Database for Internet Business

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Maksudasm
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Joined: Thu Jan 02, 2025 6:48 am

Benefits of Maintaining a Single Database for Internet Business

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Clear definition of the target audience . In order to precisely target advertising to specific customer segments, information about customers is collected from the database and a customer profile is formed. This creates the basis for attracting new customers.

Making company development forecasts . Based on the client base, information about consumer preferences, seasonality and frequency of purchases is structured. The result is increased efficiency of marketing research and the development of a business development strategy.

Improving the level of service . Using the information from the database, you can reward regular customers: congratulate them on holidays, give pleasant bonuses to increase their loyalty.

Creating an individual belarus email list approach . After defining the target audience, you can easily determine its needs. Based on this, create a strategy for an individual approach to clients.

All these points influence the establishment of a connection between the buyer and the company, form consumer trust. This leads to an increase in the company's income, which is the final goal.

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The optimal form for collecting data from online store customers
In order to properly create advertising, interesting offers for your audience, offer each client an individual approach, you need to have information about your customers. Getting information about customers is not as easy as it seems. People are not particularly willing to fill out all sorts of questionnaires with a bunch of questions, it is a waste of time, at the very least. And no one likes and will not waste their time on anything. Therefore, it is important to ask a minimum of data from potential buyers of online stores, but such a minimum that it is useful for the company.

Let's look at the OpenCart engine as an example.
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