I hope Google tones down this particular case

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Before you overreact, collect the data. Are your display titles even being affected? Are these changes impacting your click-thru rate or organic search traffic? Is that impact negative? Frankly, we also don’t know when and how Google might adjust this update. If you’re seeing serious negative consequences, then definitely take action, but don’t panic. (1) Mind the length limit While Moz tools track <title> tags that exceed the length limit, my advice the past couple of years has basically been “Be aware of the limit, but don’t lose sleep over it.


” Truncation isn’t the kiss of death, as long as the important bits of the <title> switzerland gambling data tag appear before the cut-off. Now, I may have to revise that advice. With truncation, you at least control the pieces that happen before the cut-off. Now that Google is potentially rewriting long titles completely, you could end up with substantially different display titles. (2) Don’t keyword-stuff titles I hope that most of the people reading this article aren’t engaging in old-school keyword-stuffing, but we may have to be even more careful now, especially with stringing phrases together using delimiters like pipes (|).


as a lot of non-spammy titles seems to be getting caught up in the mix. (3) Write for searcher intent This was good advice long before the recent update. Frankly, no one cares about your marketing copy when they’re trying to find something and scanning results. Write for the average intent of the audience you’re trying to attract. It’ll reduce the chances your display titles get rewritten, but it’ll also drive relevant clicks and engagement.


For now, I think the best thing you can do is be aware of the situation and try to assess how much it impacts your site. If the impact is minimal, there are far better uses of your SEO efforts than rewriting hundreds of <title> tags. One exception to this advice is if your CMS is creating a pattern of problematic titles. In that case, a small tweak (or a few small tweaks) could yield sizable results.