Analyze the SERP Oftentimes, we can forget how helpful the SERP

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How to choose a pillar page topic Choosing the right topic for your pillar page is integral in the success of the strategy. Keywords are still essential in SEO, but topic targeting has become increasingly important as search engines have updated their algorithms. Search engines reward content that is organized by topic, not keywords. Here are the key steps you need to take in order to choose a pillar page topic that will be successful. 1.


Choose a relevant solution This may seem like an obvious one, but it cannot portugal gambling data be stressed enough. Some SEOs get so stuck on finding the right keywords, that they forget about the big picture. Similar to how you would conduct keyword research, think about solutions and topics that your product solves for. This is where the buyer persona comes into play. What is your buyer searching for, and what questions might they have along the way? Once you have a list of possible options, choose a topic that is broad enough to be able to create “cluster pages” around.


A query that only poses a “yes” or “no” answer will not be suitable for this strategy. For example, “What is communication?” is too broad of a topic, and “communication between a coworker and boss” is too specific. However, the query “What is effective communication in the workplace?” is broad enough to write a long piece of content on, but also presents opportunities to link out to other areas of workplace communication that are more specific. 2.


can be in identifying related queries. Enter your pillar page topic into the search bar and examine the results. What sort of questions are being asked in the People Also Ask? Is there a featured snippet? Are there targeted ads on related topics? These are all great indicators that you’ve chosen the right topic. If your pillar page topic brings up none of these, perhaps it is better served as a cluster page, or maybe it isn’t the right topic for you at all.