How to optimize marketing costs?

[zihadhasan010]

Test & Track : Don't put a big budget on one platform. Do A/B testing first to see which is most effective. Once you find a formula that works, then you can scale up.
Don't Over-Saturate : If your audience gets tired of seeing your ads, they may ignore them or, at worst, unfollow. So, balance frequency and creativity wisely.
Retargeting : Create retargeting for people who have engaged with your brand but have not converted into customers. This is a proven way to maximize conversion rates without having to attract new traffic.
Look at the Profit Margin : If your product has a small profit margin, don't set very high marketing costs. You need to make sure that these marketing costs can be covered by the profit you get from sales.
Final tip : Don't be afraid to spend on marketing, but spend wisely.

Marketing costs are like investments; if you do it with the right strategy, the return will be worth it.

So, make sure you always monitor, adjust, and improve your marketing strategy so you don't waste money and effort!

#5. Net profit
This is the money that actually goes into your business account after you subtract all costs from your revenue.

When we say all types of costs, we mean COGS (Cost of Goods Sold), Admin Cost, Marketing Cost, and other costs that you bear to run your business.

But remember, this net profit has not been subject to tax, so it is not 100% net money.

A simple example, let's say your revenue this month is RM100K:

You deduct COGS RM40K,
Then subtract the Admin Cost of RM20K,
Marketing Cost RM10K.
So, your net profit will be RM30K.

This is money that you can use for savings, reinvest, or egypt phone data if you want to reward yourself, you can take a small bonus (but not all of it).

Why is Net Profit important?

Because it is a true indicator of how much your business is actually profitable.

Big revenue does not necessarily mean big profit. Sometimes even millions of revenue, if the net profit is small, is useless.

This net profit is what determines whether your business is sustainable or not.

If your net profit is low or negative, you need to quickly find the cause and adjust your strategy.