In essence, the idea of neuropromotion on the site should be presented in the form of seven questions that you ask each of your clients.
But if you were to do neural analysis manually, you would have to spend several days fiddling with the data. And what is a neural network? It is, in fact, a machine that can do the same job in a matter of seconds. In addition, you would have to re-collect and process user information every month, while the machine relies on the information accumulated in the database.
Another advantage is that the system can work according to the algorithm of questions you enter.
If neuroanalysis is something singapore email list completely new and unfamiliar to you and you are going to use it for your online store for the first time, then do not be surprised and disappointed by this result: 90% of your site visitors are absolutely useless. Why? Human psychology is such that, having found themselves on the site, 90% of the visitors are initially set not to buy immediately, but to continue searching for similar objects.
Similar to what? Yes, exactly to what he typed into the search bar, to the item he was trying to find, and in fact, even something similar to himself.
Most people's brains are wired for this, and this mindset is actively used in neuromarketing. There is even a special technique called "mirror", based on the fact that if a person passes by a mirror, he cannot help but look into it.
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This also works when a visitor is browsing the site. For example, the inscription "For women" flashes by, and the brain immediately reacts: "I am a woman. Aha, I need to see what's there!" The user goes to the desired page, and there the above-mentioned 7-step formula comes into effect.
In general, automatic machine neuromarketing is quite complex and expensive. Only large corporations can afford it. At the same time, it provides for within yourself functions (meaning machine self-learning). Actually, the BIG DATA method, which is so popular in Russia, should also function on a similar principle. However, judging by the reviews, the system only automatically collects data from different computers and forms a single report from them, and even makes mistakes. In fact, this is BIG WORK, but not BIG DATA in its pure form.
And yet, you shouldn’t think that a neural network is something so inaccessible. You can launch neuromarketing on your website yourself. To do this, you will need:
Using a psychological behavioral model, collect as much information as possible about your visitors, for example, on your own website (or on someone else's). You can ask partners for data (in exchange for your own) or even buy the necessary information.
Create a special formula for Excel (it’s quite long) and predict the conditions for good conversion.
The chain could be as follows: the user clicked on a specific button, what will be his next actions? > Analysis: what did he do before in a similar situation? > Selection of action > Launch of the 7-step behavior model > Did a conversion occur? > Positive or negative response > Analysis again, etc.
Neuromarketing for business is a modern and powerful promotion tool.