The meta description can be used to assign a short description to each page. It is not relevant for the ranking of a page. However, the meta description has a completely different, often underestimated strength, because search engines such as Google, Bing & Co. read it and often use it as a brief text. It is often neglected by webmasters or not used at all. Anyone who does this is wasting potential. Because good wording and an appealing design can attract significantly more visitors to your own pages.
The length of a meta description
The length of the meta description is not officially rcs data cambodia limited. But remember that only a limited amount of text can be displayed on the search results pages. This is not based on the number of characters (letters, numbers, etc.), but on how much text fits into the available imaginary rectangle. For example, the letter "i" is less wide than a "w".
So it always depends on the individual case how much text from the meta description can be displayed on the search results page. [caption id="attachment_25729" align="alignnone" width="1128"] Screenshot SEO snippet imaginary rectangleThis is the imaginary rectangle that your text should fit into[/caption] There are tools that can be used to simulate the display of the text snippet in the search results pages. However, because Google, Bing & Co. make modifications to their search results pages from time to time, these tools quickly become outdated and therefore only serve as a guide.
You also have to remember that there is less space available on a smartphone screen than on a full HD desktop screen and the size of the text snippet varies accordingly. In the end, you have no choice but to try things out. You should keep the following tips in mind.