Problems and role of business planning in Russian enterprises
Developing a truly useful business plan that takes into account all the real conditions of the company's activities requires significant costs - both material and in the form of the working time of the company's employees. This is one of the reasons why many Russian entrepreneurs prefer to do without strategic planning, relying more on their own intuition and the ability to make prompt decisions based on the current situation.
Many top managers are convinced that there norway email list is no need for business planning, since constantly changing external circumstances neutralize efforts to create long-term strategies. It is impossible to agree with this point of view, if only because companies armed with a plan feel much more confident in critical situations, since the corresponding actions are envisaged during the work on the document.
The management of enterprises operating according to plan is assisted by global management experience and the techniques and methods of responding to sudden changes in the market environment developed over many years of its existence. This allows maintaining stability and minimizing losses in the most difficult situations.
In other words, the essence of business planning of activities consists, among other things, in preliminary preparation of the company for such situations in which the management will have to make prompt non-standard decisions that will allow it to stay afloat and even overcome the crisis without negative consequences. Of course, enterprises that have paid sufficient attention to working on the plan and have provided for problem situations in it, as well as ways out of them, are in a more advantageous position compared to competitors who have ignored this stage of their activities.