2. Set Targets & KPIs for Each Outlet According to Market Size, Potential & Costs Involved

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Don't be too hard on yourself when setting a target. Each outlet has a different market size and potential. Some are near urban areas, some are in villages.

Don't we want the same sales target for everyone?

You need to know exactly the costs involved in each location, and adjust the KPIs according to market potential. Only then will it be realistic and achievable.

For example, outlets in busy areas with foot traffic may be able to set higher targets, while outlets in smaller areas may need to set lower targets but focus on improving service quality.

All of this needs to be studied in detail - don't be reckless and bolivia phone data set KPIs that all branches can't achieve, otherwise the whole team will be stressed, and the owner will be stressed too.

3. Each Outlet Needs Its Own Locality Strategy to Attract Customers
The outlet in KLCC and the outlet in Alor Setar will not be able to use the same strategy.

We need to know who our customers are there, what their culture is, and how to attract their attention.

Maybe outlets in student areas focus more on cheap combo promos, while outlets in office areas are more suitable for quick lunch promos.

Apart from that, you also have to look at local culture - maybe in one place, people like local events like open days or promotional booths, while in another place it's more suitable to do online offers.

By identifying the uniqueness of the locality, we can plan an accurate and effective strategy to attract customers and maintain customer loyalty.

This strategy must evolve with market changes - you can't use the same strategy year after year.