There used to be some ways of capturing this through basically

bhasan01854 · Post by **bhasan01854** » Tue Jan 28, 2025 4:51 am

So what I think probably is working trying to get your brand featured in the Knowledge Graph and probably your brand already is featured in the Knowledge Graph if it's well-known. This is definitely not something that's going to be a hard requirement for you to perform very, very well in Google Discover. Measuring success in Google Discover Now the next step you're probably going to want to think about is how do you actually go about, once you're optimizing for Google Discover, how do you measure how well you've been doing so that you can sort of iterate and improve.

Now sadly this is a little bit messy. The most accurate data source you're going laos gambling data to have is Google Search Console. Similar to Google News, if you're getting any Google Discover traffic at all, you'll get this extra tab appear in Google Search Console that shows you your Discover traffic as separate to your web search traffic or your Google News traffic if you have that. Again, the Google News thing only appears if you're getting Google News traffic.

Obviously, Search Console data isn't ideal. It has some limitations. It's not tied up with data from your other channels. It's not tied up with your conversion data or your on-site analytics. But if you want to actually debug this in something like Google Analytics, it's very messy. So what I've seen when I found articles that according to Google Search Console are only getting Discover traffic, zero web search traffic whatsoever, they're just getting Discover traffic, and then I look at how that Discover traffic appears in Analytics, it sadly very spread out.

a typo in the referral that Google Discover was sending. Sadly, that's no longer the case. So what you tend to see is the Google Discover traffic appears mostly as Google organic, sort of blended in with your other organic data. Then a good chunk of it, in my experience about 17%, will appear as direct. So 15% to 20%. Seventeen is probably overly precise.