A consultant alone, outside of a solid social network, is not a real consultant. This is why those who want to do this job in life must cultivate a lively, composite and never neglected network . At the beginning it can be difficult to create this network of connections, and it is therefore necessary to start with former colleagues, former employers, professors, clients for whom you worked in the company and so on. Once started, the network must be followed with enthusiasm, to make it grow more and more: and with its development, your role as a consultant will also grow.
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7# Remember that there is more to “Yes” than just “Yes”
When you start a new career as a marketing consultant, you say yes to everything. Yes to that client, yes to that project, yes to that call at an absolutely unlikely time, yes to that little job that actually has little or nothing to do benefits of reaching overseas chinese consumers in europe with your skills, and yes, yes even to that discount on the estimate just to get the job. In the beginning, in short, only affirmative answers seem to come out of the mouth of a consultant. But over time, some nos must take over , and gradually the negative answers will have to balance out the positive ones. At the beginning, the “nos” can sometimes make you feel guilty, towards yourself and towards the client, and they can also throw you into the anxiety of losing a client because you refuse a particular request. However, you must learn to set limits, so as not to go crazy, and to carefully select the projects you work on. And it should not be forgotten that saying a few “nos” will serve to show clients that you know your value.
8# Don't just focus on what is being said
A large part of the consultant’s job is to listen to his client. Actively listen – asking the right questions – to his requests, his complaints, his doubts, his worries. But you should never dwell only on what is said.
The client's real goals are almost never the ones that are actually stated, just as the real problems are almost never mentioned during a meeting.
And not necessarily because the client wants to hide something: very often, it is the client himself who does not see the real problem or the goal he intends to aim for. That's not all, as silence could also be a signal to take into consideration. Did you go to a meeting with the employees of a new small company, and everyone was strangely silent? Maybe they were all speechless because they do not look favorably on your consultancy, or perhaps the climate in that company is anything but serene.