LGPD in capturing qualified leads

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In force since 2020, the LGPD has transformed the dynamics of capturing qualified leads. Many companies have already adapted to the legislation and continue to attract more and more customers.

The fact is that, in today's world, consumer information is worth a lot. With this information, many companies start to offer more relevant content, segmenting their audience and boosting their sales .

On the other hand, there was a need to protect rcs data america information, preventing it from being harmed — and it is in this sense that the LGPD emerged.

LGPD stands for General Data Protection Law , which has been in force since 2020 and aims to protect the freedom and privacy rights of Brazilians. In this way, it establishes some rules for companies and organizations regarding the use, storage and sharing of personal data.

Thus, its main function is to grant people the right to greater control over their own information. It also has extraterritorial application: if the company's headquarters are not in Brazil, but it processes data of Brazilian people, it must also comply with the law.

Although the General Data Protection Law came into force in 2020 in our country, fines only began to be applied from 2021 onwards. Furthermore, in 2022, it underwent certain changes due to new rules specific to small businesses.

In practice, organizations are adapting and many advances have been made. However, few companies are prepared to adopt all the measures contained in the LGPD. Even so, know that with the necessary knowledge it is possible to capture leads and comply with the legislation.

To learn more about this law and how it influences marketing and sales strategy, continue reading.



What will lead generation look like after LGPD?
With the creation of the LGPD, many companies are wondering how to generate leads without failing to comply with the regulations. This is because, despite the changes, companies can continue to capture leads, as long as they do so within the law.