When is remarketing necessary?

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Unfortunately, clients often come with a request to set up contextual advertising without knowing their priorities. Or they give priority to goods that cost 500 hryvnias, and they have a margin of 30% everywhere on any goods. Of course, in the catalogs of such companies there are goods for 2, 3, 5, 10 thousand hryvnias, and if you calculate 30% of 10,000 hryvnias, it turns out that the client earns 3,000. And the customer wants to sell goods that cost 500 hryvnias. But they have no margin, and it is very difficult, and sometimes impossible, to achieve profitability. Therefore, you need to choose a priority: either by price, or where there is a margin.

Remarketing is another pain point for the expert. 90% of specialists can run it, vietnam rcs data but it will be pointless in cases where 90% of the conversion is carried out in one day. It will also not work when you have a small audience or new users in search or Google shopping are cheaper than in CMS.

remarketing?

When you have a 90% conversion rate with returning users, or a long transaction cycle where more than one touch is required.

In dynamic remarketing, we should not forget that we need to target advertising to a warmer audience and exclude those who have ordered a product or declined the offer.