How Privacy-Centric Marketing Will Reshape Lead Tactics

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Such positions vary depending on Gen Zers' political engagement, but generational differences are present within each political party, and very pronounced among Republicans. 3 in 10 Republican Gen Zers believe that society is not accepting enough of non-binary people, compared to two in 10 Republican Millennials.

Digital natives who have no memory of the world before smartphones

According to a 2018 Pew Research Center gambling data singapore survey , 95% of 13-17 year-olds have access to a smartphone and use at least one of the 7 major online social platforms. 85% of teens use YouTube, 7.2 % Instagram, 69% Snapchat. Facebook is less popular among these young people, who use it at only 51%. 45% of teens say they are online “almost constantly”. Researchers establish a cause and effect link between the amount of time these teens spend on their cell phones and the increase in anxiety and depression among them. The main interested parties have a mixed opinion on the question: 31% of Gen Zers opt for a positive effect of these new technologies on their generation (main argument: maintaining the link with their loved ones), 24% consider them negative (mentioning the rise of cyberbullying), and 45% have no strong opinion on the question.



Gen Zers are a generation that displays more progressive views than previous generations. Beyond the issue of voting, the political weight of these young people is undeniable, since the ultra-connected Generation Z makes heavy use of social networks to express themselves. This is evidenced by the digital activism detected in particular on TikTok during the Black Lives Matter movement. It remains to be analyzed the political repercussions of a pandemic that has already had a strong economic impact on these young adults. Stray Links: “Clean Network” – Trump wants to purge Chinese apps
wandering links
August 08, 2020
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TO REMEMBER THIS WEEK:

Trump purges Chinese giants – Donald Trump reverses his decision to ban TikTok and gives Microsoft the green light to begin negotiations to buy the app . After confirming that it only wants to buy the American branch of TikTok, Microsoft is reportedly considering buying the whole thing … but TikTok doesn’t seem to want to sell everything .