3 Reasons Why Facebook Benefits Your Business

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3 Reasons Why Facebook Benefits Your Business
Even though social media has now finally established itself as a fully-fledged marketing tool, there are still companies that resist having a Facebook fan page. This is a mistake, for various reasons.


1. People are talking about you – one way or another.
Just because a company refuses to use social networks doesn't mean it is immune to the effects of Facebook & Co. Social media has become a mass medium for all age groups and there is lively discussion about almost all topics . Your industry is sure to be a topic, no matter how unlikely that may seem to you as a social media newbie. On Facebook and other networks, tradespeople are recommended, restaurant reviews are written and customer service is used . Anyone who doesn't play a proactive role there has already lost out to more active competitors.

2. Social media is the key to online conversion.
Selling online works differently than offline . On the internet, you don't austria phone data have a human counterpart , which creates a lack of trust that must somehow be overcome in order to lead to conversion. Social media is the ideal means of doing this. Personality and the person behind the company are important here. In social networks, companies can demonstrate to their customers and interested parties that they are trustworthy, for example through competent customer service . In addition, the publicly visible, positive interaction between companies and customers acts as a further catalyst for online sales.

3. Facebook & Co. helps the rest of online marketing.
We already know: Successful online marketing is an interplay of many different factors. Social media is a part of this and very important if you want to strengthen your search engine optimization and your online reputation . Signals from the networks are taken into account by search engines and therefore have a direct impact on the visibility of a company on the Internet and the number of visitors to a website.

Do you use social networks for your business? What motivates you? We look forward to your comments.