Standard reports usually reflect the number of visits, conversion rate, number of target calls, where the traffic comes from, who exactly your visitors are, their geolocation. Plus data on the site content, the technologies used and the load on it.
Google Analytics
Google Analytics
Google Analytics is another great tool for studying website metrics, which has more capabilities than Yandex, but it is more difficult to use, and the interface is also not ireland email list immediately clear to everyone. Among the advantages of Google Analytics is the ability to use all the search engine services at once after registering a gmail email. The system by default combines AdWords advertising (how it works and what results it gives, you can check in Analytics), Google Webmaster, Google Tag Manager, Google+ page, etc.
The range of settings is very wide, and you can track the indicators that are interesting to you. It will not be so easy for a novice webmaster to understand how the system works at first, but Google provides enough reference information so that you can learn how to collect the information you need and use it to your advantage, improve its operation. Literally in every section of Google Analytics there is a "Help" button.
The main data on traffic is collected in the general report summary (it is located in a separate tab). Here you will see the number of visits (for the period you are interested in), the number of unique users, the number of views, the time spent on the site, geographical and demographic characteristics of visitors. The settings allow you to add the necessary indicators and delete those that are not of interest to you.
There is an option to generate reports yourself, or the program creates them automatically. Then they will contain data about the users themselves (geography, demographics, interests), their actions on the site (which page they entered, which they left from, how long they stayed on the site, what they clicked), traffic sources, and conversion rates.
Google Analytics offers to save reports in one of the formats convenient for you to choose from: CSV, TSV, TSV (Excel), Excel (XLSX), PDF. Moreover, if necessary, the report can be sent to anyone in one click, without leaving the service page.
There is also a heat map. To use it, go to "Page Statistics" and download the Page Analytics extension (works in Chrome or Firefox browsers). After that, you will see all the actions of visitors on the site: how they move through the pages, whether they scroll to the end, which buttons they click, what they focus on, etc.
LiveInternet is a very simple, easy-to-use and also free service for tracking the main metrics of website traffic. More than half of Russian websites are registered in this counter, it is deservedly popular, and collects information for both open and closed access.
The settings are very simple, even a beginner can easily handle them. When registering, you specify the topic of the site, and then the program will assign it a popularity rating every day (among similar competing web sites). The system examines traffic, site rating, and this information contributes to promotion.
LiveInternet generates reports in the form of graphs, which contain the number of visits, views, their geography, where the traffic comes from (through search engines, from contextual advertising, catalogs, from social network pages), the number of new and repeat visitors (in percent). Having this information on hand, you can take effective measures to improve the site and thereby improve its operation, increase conversion.
The collected indicators on site visit metrics can be made publicly available, and if the data is attractive enough, you will attract advertisers to your site.