Mass mailings will help you maintain contact with customers and increase their loyalty. These can be not only commercial offers and current price lists, but also professional life hacks, product range reviews, etc.
The headings should be thought out in advance. It is also better to stick to a certain plan so that interested clients already know that on Wednesdays, for example, a newsletter about bestsellers is sent out. This way, you can increase the opening and click-through rates among subscribers who are interested in this.
Special offers and constant uae email list promotions have a greater response in online trade. But for the b2b segment, this can have the opposite effect. The mailing must contain useful information. Keep in mind that discounts, if they are not done often, but as a personal gift to the client, will please him. But when you arrange total sales several times a month and hand out bonuses left and right, the value of mailings, clicks and opens will rapidly go down. There is a risk of losing subscribers altogether.
Regular mailings
Holiday mailings should not be considered spam either. Choose several important dates and events to which you will time your letters. These may be important dates for the company, such as its foundation day or a professional holiday.
Educational newsletters have fairly high open and click rates. This way, you not only increase customer loyalty, but also confirm your expertise.
The letter may contain a link to a video, an invitation to a conference or a webinar.