What are your advertising goals?

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What are your advertising goals?
To help grow your brand on Amazon, we recommend developing marketing growth strategies that focus on achieving goals at every stage of the buyer’s shopping journey. In this section, you’ll learn about the different goals and how to create an effective advertising strategy to achieve multi-purpose results.

Let’s focus on advertising goals first. By understanding your key goals and the metrics you can use to measure your performance against those goals, you’ll be better prepared to develop and grow your brand on the Amazon platform.

Awareness Consideration Purchase Loyalty


Aimed at creating new, long-term demand and interest in your brand's products

The purpose of the review is to create new, short-term demand for the advertiser's romania rcs data products on Amazon

The purchase intent focuses on meeting existing demand for your brand's products by engaging an audience that is already considering your brand.

Loyalty is about repeat purchases and creating commitment to your brand.


Awareness
The goals of an awareness strategy are to create new, long-term demand and interest in your brand’s products. Since the audience is just beginning to realize what is available to them, this point of contact represents the beginning of their interest in the product or brand.

Whether you're launching a new product, looking for new audiences in an additional product category, or looking to showcase your product or services to an audience that may be interested in what your brand has to offer, awareness goals are focused on drawing attention to your brand and generating interest.

Key performance metrics for awareness advertising campaigns
When measuring awareness in your advertising campaigns, you should focus on how many impressions you generate with your ads.

An impression occurs when an ad is displayed. The impressions metric is the number of times your ad is shown to an audience.

Viewable impressions are impressions that are visible on the audience’s screens for >1 second. This is another useful metric for estimating the likelihood that your ad was viewed by the audience and is used to track sales attribution .

If you have high impression rates , it means your ads are winning the auction more often. If your impressions are below your goals, look at your clickthrough rate to see if you need to change your targeting strategy.