Most businesses rely on a WordPress website to attract and retain customers. Once they land on your website, the goal is to keep them there for longer.
The average time spent on each page provides strong signals rcs data uk the performance, usability, and engagement of a website. It can also provide information about the best and worst performing pages, so you can analyze and improve based on that.
However, according to Hubspot, about 55% of web visitors spend less than 15 seconds on any website. And that's only if they have a good reason to stay.
Bounce rate when building a WordPress website is another metric that helps you understand what percentage of your web visitors visit your pages, do nothing, and leave your site. A high bounce rate is often a problem for most websites, as it usually means that something is wrong. It could be performance, content, design, technical errors, or even UI/UX design.
It can also mean that you are targeting the wrong audience, as they may leave because it is not what they are looking for. A high bounce rate also signals that the overall design of a WordPress website may not be impressive and up to par.
Custom Gutenberg Blocks for complete website editing
Simply put, you need to analyze the effectiveness of your pages and their elements. Here are some ideas on how to make visitors stay longer on your website and eventually convert into customers.
How to keep our customers on our WordPress site longer
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