There are loyal customers who buy often

[sumaiyakhatun27]

First, you must constantly work on growing your customer base . It doesn’t happen that you can stop and say: no, we only work with these customers who are there, we try to squeeze something out of them. There are customers who interact with your product or service less often, but their number is much larger. And there are also those who stop doing it for various reasons. If you work with customer experience, there may be fewer of them, but they still exist. That is why, if you do not work on constant growth, on a constant influx of new customers, you gradually lose your customer base. And thus, sales gradually decrease.


And therefore, the task of marketing is to convey this value, to shape it through competitive myanmar rcs data product qualities and a unique customer experience. And only then can you justify your earnings, your margin, and customers will not look for: it's cheaper there, why am I overpaying here?

That is why, firstly, this value must be created. Secondly, it must be communicated. And this is the task of marketing, as well as working on the effectiveness of investments in attracting customers and developing a brand.

And here, maintaining an effective cost of acquisition is like one of the main KPIs: Cost-Per-Lead, Cost Per Acquisition, Customer Value, Customer lifetime value. Developing these indicators is also a marketing task.