Numbers always lend more credibility to content than words. That's why users prefer posts that include data taken from reports, studies or surveys . Because they are based on true research, Internet users tend to believe more of what they are reading. Although it can be a bit tedious to spend time reading documents until you find the right statistic, this achieves the desired differentiation. At the same time, it lends authority to the content.
8. Tools or apps:
Posts that provide useful applications or tools for users are highly valued, as they save search time and simplify work. For example, a community manager who needs to create attractive images for the social networks he manages will find it useful to have a reference of tools that help him in the process.
9. Interviews:
Interviews are unique content, as they provide information that no one else has. Finding opinion leaders in your market segment and interviewing them will give you a lot of credibility in the eyes of your readers. In addition, the interviewees themselves will share the interview with their followers and, as they are influencers with a large number of followers, this will activate traffic to your website and make you more popular.
10. Reviews of products or services:
Reviews work very well among people who are looking for information about a particular product or service. Before buying it, they usually ask questions about it, and one of the ways they do this is on the Internet. Testing products and writing a review advising or discouraging their use is creating unique and valuable content, something that readers appreciate very much.
Social media and types of content to generate engagement
As far as social media strategy is concerned, content formats will also be key when creating the content plan.
The trend we are currently seeing is that different social austria phone number data networks are increasingly offering more and more similar features and tools. In other words, before the story format was unique to Snapchat, while now Instagram, Facebook and WhatsApp all have it. This allows us to play more on each platform when creating content.
The key is to know which social networks to focus on based on the business objectives you want to achieve with the content, the buyer personas and the resources you have.
Below we discuss the most attractive formats for increasing engagement on social media:
Stories: provides users with fresher and more natural content. It offers the possibility of getting to know the brand's values in more depth (especially when we're talking about a personal brand), in which it's easier to convey the brand's thoughts and reflections, which increases the feeling of affinity with the account . It gives more visibility to posts and links since, on social networks like Instagram, the algorithm sometimes doesn't show them enough in the feed, which is one of the complaints of the most influential profiles as it reduces the reach of the posts. In addition, it encourages interaction with users through the question and quiz functionality.