Ultimately, that's why people buy – to satisfy their needs and solve problems

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To help you understand how this works, we'll take aBeauty function, a hair, body and skin care company, as an example.

Function of Beauty understands the connection people have with their hair. Anyone who is going to invest in quality products cares about keeping their hair healthy and cared for. Based on understanding their target audience, they have crafted a unique copy that resonates with consumers.

eCommerce Email Copy
The best strategy for writing personalized copy like this is to outline the pain points of your target audience. When people see your products as a solution to their problems, that's when you'll win them over.


4. Write concisely
Writing an email is not an opportunity to prove your united arab emirates mobile database vocabulary. It is not academic or literary writing. It has a clear goal - to make people buy your products.

What this goal suggests is that you need to connect with your audience. And to connect, you need to get them to read your copy. You won't be able to do the latter if you bore your recipients with lengthy content.

Time is always in short supply, so people don't look for complex and long texts that will take up even more of their precious time.

Have something to say that can't fit into a paragraph or two? That's okay. But you can still aim for a high level of readability. How, you ask? Well, by keeping your sentences short.