Messenger marketing for offline business. Top 3 working strategies for 2023-24

[sumaiyakhatun27]

Autumn is almost here. It's time for business activity, increased traffic in cities, and visits to coffee shops, cafes, and shopping malls.

This is a great opportunity for owners of offline establishments to increase profits. But you shouldn't relax, because the competition in this market is high. How to attract customers and make them regular using messengers? Let's analyze 3 working strategies.

1. Loyalty program in a chatbot
After scanning the QR code, the person goes to the chatbot for bonuses and logs in. —? greece rcs data You have received a subscriber with contacts that can be transferred to CRM and used in the future.

Tip: Send out newsletters: with reminders to use your bonuses, with promotions.

Encourage subscribers to participate in giveaways, events, and workshops — more engagement.

Life hack. Personalize your newsletters based on preferences, date of birth, gender. You can get this data through a quiz test in the same bot. Our agency Smart chat-bots uses such mechanics in different niches - conversion growth is guaranteed.