SDR in a vehicle store: what does this professional do and how important is he/she for your team?

[bitheerani319]

SDR in a vehicle store: what does this professional do and how important is he/she for your team?
Having an SDR in a vehicle dealership is an excellent hire for those who want to add a professional focused on qualifying potential new customers. Understand how this position can be applied in the new and pre-owned automotive segment.

What is an SDR in a vehicle shop?
SDR is the acronym for the term Sales Development Representative . In Portuguese, it means Sales Development Representative. This is a professional focused on prospecting and responsible for internal sales (Inside Sales).

Within a company or store, its main function is to screen all potential rcs data turkey who are brought in by the Marketing team, for example, through an ad on Google or a comment on Instagram .

He or she will work with the lead to develop the first two stages of the sales process – approach and qualification. These are the most important steps for a successful sale.

In practice, the SDR in a vehicle store receives the lead originated by the Marketing and Advertising strategies, and makes the initial approach: presents the store, talks about the differences, strengthens the relationship, always transmitting confidence and security to the lead.

Next, the company will qualify and understand the needs of this consumer, what attracted them to the store and what type of vehicle they are looking for. The goal is to identify whether the lead really has the ideal profile for resale and whether the vehicles available meet the consumer's needs.

From this point on, if the lead is really a good fit for the deal, the SDR will direct the lead to a salesperson who will schedule a test drive, provide pricing, financing options, and all other information and negotiations. In addition, of course, to closing the sale.

It is important to emphasize that the SDR does not make sales , but rather opens paths to facilitate the purchase when the consumer reaches the final seller.

Check out the video below, created by our team, explaining a little more about the importance of this professional within your vehicle dealership.