Online or digital marketing is characterized by the korean number whatsapp use of platforms such as YouTube and social networks such as Facebook, LinkedIn or Instagram, as well as email and search engines such as Google or Bing.
If you are wondering which of these is better, below we show you the advantages that B2B digital marketing has over traditional marketing .
Audience segmentation
The Internet has allowed B2B marketing strategies to be targeted at more segmented audiences. Social media platforms and networks have managed to bring together millions of users from all over the world, which provides very diverse audiences.
This allows for two things: learning more about people's tastes, needs and interests, which in turn allows for the creation of different buyer personas who might be interested in the products or services of a certain brand and thus creating appropriate messages for each one.
Likewise, once the above has been stated, there are tools that allow you to ensure that the message will reach the right user through audience segmentation. An example is Facebook, where you can create campaigns and segment them according to different insights such as age, location, sex, interests, marital status, occupation and more.
In offline marketing this is not possible, as the channels are more open. Your message is more likely to reach people who are not interested in purchasing your product or service.