How to adjust a business plan based on sales indicators

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A business plan consists of a guide made up of stages and methods (sales indicators) whose objective is to evaluate and rethink the progress of a project or a strategy in the company.

For this, sales indicators are essential, since they are the fundamental tool for monitoring and diagnosing the different phases of the business plan, helping us to make smarter and more timely decisions.

Let's review below how it is possible to adjust a B2B business plan according to sales indicators.

1. Define the business plan
Before we start adjusting the trading plan to the indicators, we must have the plan in question well defined . Remember that, before anything else, it must have the following:

A clear and measurable business objective. For example, closing the rcs data iran with a total of $150,000,000 in profits.
A specific deadline. In the example above, this would mean clearly assigning a date, for example, September 30th.
Small goals. These are also small victories, to help motivate the sales team, or small warnings, so that the final outcome can be better predicted and corrective action can be taken when appropriate.
Let's not forget that for all of the above we must be clear about the market we want to reach, the business opportunities that exist (so that the commercial objective is consistent with said market), the budget to invest in the execution period, and also clearly define the commercial strategies, involving all the teams in the organization that are necessary.

2. Determine the commercial sales indicators
If we want to be able to adjust the business plan, we must have previously determined the key indicators .

Let's look at some examples of sales indicators for a B2B company below:

Conversion rate. Percentage of leads that performed the expected action (clicks on a link, downloading an ebook; in general, all conversions in lead magnet strategies ).
Closing of effective meetings. Percentage of meetings in which a sale was closed out of the total number of meetings.
Meetings over qualified prospects. Unlike the previous one, here we will obtain the percentage of closed meetings over the total number of qualified prospects.