Plus, you can use the information you collect from offline

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If you attract leads and customers online, you may want to record your conversions via OCT in the following cases:● When you close a sale offline (over the phone or in person) and track it in a customer relationship management system, a CRM;● in any lead campaigns carried out by your company – that is, those where the sale itself does not happen on the website or in the online store;● when you close an online sale, but it is not possible to use the standard lead tracking solution conversions.

Among the benefits of the OCT feature, you also get:● better gambling data indonesia user list Google ad tracking – gives you a better idea of ​​which ad clicks lead to offline sales, so you can more accurately measure your return on marketing investment ( ROAS);● identify which keywords work best to drive offline sales;● track the entire customer journey for offline sales, rather than just up to the point where someone clicks on your ad.

tracking to adjust bids for different keywords, locations, times of day, and audience segments to improve your Google Ads results. In this way, offering more information to Google's Machine Learning and, consequently, increasing the intelligence of campaigns. Types of offline conversions that you can monitor There are two main types of conversions that you can track in Google Ads: click conversions and call conversions telephones.