How to increase your sales with word of mouth marketing?
Posted: Sun Jan 26, 2025 7:02 am
In an increasingly competitive market where business ideas or innovative entrepreneurial projects emerge every day, the use of online and offline marketing strategies becomes extremely necessary to make yourself known and stand out in the market.
Social media and conventional advertising have allowed costa rica mobile number database companies to develop highly attractive campaigns to make themselves known, while consumers have access to a wide range of options when purchasing.
But did you know that most consumers trust recommendations from family and friends much more?
That's right, a simple, genuine and natural recommendation from one person can significantly influence someone else's purchasing decision.
In fact, according to a report published in 2016 by Nielsen called “ Trust In Advertising ,” 83% of consumers say they completely or partially trust recommendations from family or friends about products or services.
This is where what we now know as word-of-mouth marketing comes into play, a marketing technique in which consumers become advertising agents and help spread information about the product.
Join us in this post and learn everything about word of mouth marketing!
What is word of mouth marketing?
Word of mouth marketing is an advertising technique that basically consists of generating a natural discussion about a product or a company. The main objective of this strategy is to get people talking about your business or brand and highlight the advantages of what you offer.
This form of advertising can even give more sales than any other type of advertising because it has an echo effect.
For example, let's say you sell e-books on healthy eating and habits and you manage to make a sale with a certain client. This client starts to have good results thanks to the content learned in your book and is encouraged to share his experience with his family and friends. After a couple of weeks, his friends start visiting your websites and even buying your products.
Do you see how powerful these conversations can be?
If you are just starting your own business or brand, word-of-mouth marketing can help boost your sales during the first few months of operation, especially if you don't have a big budget to invest in digital marketing or other strategic marketing techniques.
11 strategies to improve your word-of-mouth marketing
When you get a customer to speak well of your product, the chances of other people buying will increase, and to achieve this, you must start by having satisfied customers , because if someone admires and trusts your brand, they will surely recommend it to their acquaintances.
Luckily, there are some strategies that can help a small business generate more conversations naturally. Let's see what they are!
1. Always offer the best product on the market
If there is one thing we are very sure of regarding word-of-mouth marketing, it is that no one will recommend a product that is bad, so the first thing you should do is make sure you always offer the best product on the market.
It is normal to see how some entrepreneurs rush when launching their products and forget about details that can help them make a difference, such as, for example, good packaging or presentation.
So don't rush! Take the time you need to create a quality product, ask your family or friends for their opinions or suggestions, make sure to improve the flaws your competitors have and you will see how you will achieve the best product on the market.
2. Pay attention to details that your customers may love
They say that it's the details that make the difference and this is something you should keep in mind to ensure that your customers are delighted with your product and dare to recommend you and talk about your brand with their family or friends.
Try to go one step further when launching your product. Get inspired by other brands that are market leaders and even your competitors to get ideas and include details that your customers might love.
3. Serve your customers phenomenally
One of the aspects that consumers value most today is the attention received by a brand or business in general.
It doesn't matter if your business project is in a very saturated sector, if your competitors have a big advantage or if you have a very small budget to invest in advertising; offering good customer service can help you make a difference and be highly recommended by your own consumers.
Take the time to learn the basics and tricks of customer service. You can find a lot of rich, free material on the Internet, such as e-books, videos, or infographics that are ideal for learning how to communicate with your customers, how to personalize customer service, etc.
4. Offer special gifts for your most loyal customers
Who doesn't love freebies? Offering freebies to your most loyal customers encourages them to talk about your brand, recommend your products to others, and of course, keep buying. Offer details that fit your brand. For example, if you own a clothing store, you could offer a free e-book on how to style seasonal items.
5. Offer a special price to those who recommend you to a friend
Consumer habits have definitely changed: today the customer is the focus of any commercial transaction and brands or businesses continue to fight to have their attention and, of course, to sell.
Therefore, another recommendation we can give you to encourage word of mouth is to create incentives for your customers to exchange information or special offers with their friends, such as special prices, gifts, etc. You can also offer a special price to your customers' friends.
This is basically a win-win dynamic: your business, your customers and their friends.
6. Use social marketing strategies
As an entrepreneur, it is important that you not only worry about developing your business and making a profit, but also about contributing something positive to the environment in which you surround yourself.
This is what we know as social marketing , a technique that basically consists of promoting or spreading some idea that tries to overcome social problems instead of promoting some product or service.
Social marketing can also be a great ally to get people talking and boost sales, and to do so you should think about actions that have some connection to your business or niche.
For example, Correos detected an irregular situation that has been affecting the European population, migration, and decided to support the website Migrar.org in alliance with the Spanish Red Cross.
So, if you are starting your entrepreneurial project and you want to collaborate and make yourself known in a different way, how about putting your skills or brand at the service of society?
7. Create exclusive events for your most special buyers
Organize special events for your clients and encourage them to bring a friend. Give more than expected, good surprises always get people talking.
8. Create content that can go viral
We know that in marketing there is no magic formula to create viral content , but one thing we can assure you is that it is not impossible to learn or master scientifically proven techniques that allow you to improve your content and get people to share it.
Author Jonah Berger has talked about the power of word of mouth and has even published a book titled “Why Content Goes Viral?” and explains that for content to have a chance of going viral it must meet three basic characteristics: evoke emotions , convey a positive message and have practical use.
Dare to create content that is useful, funny or controversial, that people want and can easily share.
9. Send personalized content and call your customers by name
A serious mistake that brands often make is treating their customers in a general way, selling without taking into account their purchasing habits and even without calling them by their name.
The more special and valued you make each customer feel, the more likely they are to tell others about their experience with your company. So make sure the content you send is personalized, call each customer by name, and, if possible, apply emotional design .
This can also help you create much stronger, long-term relationships with your customers, which is what we now know as relationship marketing .
10. Have a motivated and friendly team
There is nothing better than having a motivated and friendly team when starting a business. In fact, many brands and companies have managed to gain recognition thanks to their own employees.
Yes, your team can be the best brand ambassadors, so don't forget to offer incentives for them too such as special discounts, giveaways, corporate training , etc.
11. Constantly ask for feedback and improve as much as you can
As we mentioned earlier, for a company to increase sales with word-of-mouth marketing, it needs to have a unique product proposition in the market.
This may not happen at first, but don't limit yourself! Try to constantly innovate and improve, ask your customers for their opinion to find out the weaknesses of your product, get inspiration from brands or businesses that you like and you will see how little by little your profits increase thanks to the testimony of your own customers.
As an entrepreneur, it is important to be aware that your customers are the center of your business and offering them good products and good service is essential to ensure that they are satisfied and dare to share their experience with family or friends.
Now that you know what word-of-mouth marketing is and how it can help you increase your sales or boost your new business, it's time to get to work and take all these tips into account.
If you feel that you need to improve the service you offer to your clients, don't worry, we leave you this post in which we teach you a lot of tips to make every encounter with your company a pleasant experience.
Social media and conventional advertising have allowed costa rica mobile number database companies to develop highly attractive campaigns to make themselves known, while consumers have access to a wide range of options when purchasing.
But did you know that most consumers trust recommendations from family and friends much more?
That's right, a simple, genuine and natural recommendation from one person can significantly influence someone else's purchasing decision.
In fact, according to a report published in 2016 by Nielsen called “ Trust In Advertising ,” 83% of consumers say they completely or partially trust recommendations from family or friends about products or services.
This is where what we now know as word-of-mouth marketing comes into play, a marketing technique in which consumers become advertising agents and help spread information about the product.
Join us in this post and learn everything about word of mouth marketing!
What is word of mouth marketing?
Word of mouth marketing is an advertising technique that basically consists of generating a natural discussion about a product or a company. The main objective of this strategy is to get people talking about your business or brand and highlight the advantages of what you offer.
This form of advertising can even give more sales than any other type of advertising because it has an echo effect.
For example, let's say you sell e-books on healthy eating and habits and you manage to make a sale with a certain client. This client starts to have good results thanks to the content learned in your book and is encouraged to share his experience with his family and friends. After a couple of weeks, his friends start visiting your websites and even buying your products.
Do you see how powerful these conversations can be?
If you are just starting your own business or brand, word-of-mouth marketing can help boost your sales during the first few months of operation, especially if you don't have a big budget to invest in digital marketing or other strategic marketing techniques.
11 strategies to improve your word-of-mouth marketing
When you get a customer to speak well of your product, the chances of other people buying will increase, and to achieve this, you must start by having satisfied customers , because if someone admires and trusts your brand, they will surely recommend it to their acquaintances.
Luckily, there are some strategies that can help a small business generate more conversations naturally. Let's see what they are!
1. Always offer the best product on the market
If there is one thing we are very sure of regarding word-of-mouth marketing, it is that no one will recommend a product that is bad, so the first thing you should do is make sure you always offer the best product on the market.
It is normal to see how some entrepreneurs rush when launching their products and forget about details that can help them make a difference, such as, for example, good packaging or presentation.
So don't rush! Take the time you need to create a quality product, ask your family or friends for their opinions or suggestions, make sure to improve the flaws your competitors have and you will see how you will achieve the best product on the market.
2. Pay attention to details that your customers may love
They say that it's the details that make the difference and this is something you should keep in mind to ensure that your customers are delighted with your product and dare to recommend you and talk about your brand with their family or friends.
Try to go one step further when launching your product. Get inspired by other brands that are market leaders and even your competitors to get ideas and include details that your customers might love.
3. Serve your customers phenomenally
One of the aspects that consumers value most today is the attention received by a brand or business in general.
It doesn't matter if your business project is in a very saturated sector, if your competitors have a big advantage or if you have a very small budget to invest in advertising; offering good customer service can help you make a difference and be highly recommended by your own consumers.
Take the time to learn the basics and tricks of customer service. You can find a lot of rich, free material on the Internet, such as e-books, videos, or infographics that are ideal for learning how to communicate with your customers, how to personalize customer service, etc.
4. Offer special gifts for your most loyal customers
Who doesn't love freebies? Offering freebies to your most loyal customers encourages them to talk about your brand, recommend your products to others, and of course, keep buying. Offer details that fit your brand. For example, if you own a clothing store, you could offer a free e-book on how to style seasonal items.
5. Offer a special price to those who recommend you to a friend
Consumer habits have definitely changed: today the customer is the focus of any commercial transaction and brands or businesses continue to fight to have their attention and, of course, to sell.
Therefore, another recommendation we can give you to encourage word of mouth is to create incentives for your customers to exchange information or special offers with their friends, such as special prices, gifts, etc. You can also offer a special price to your customers' friends.
This is basically a win-win dynamic: your business, your customers and their friends.
6. Use social marketing strategies
As an entrepreneur, it is important that you not only worry about developing your business and making a profit, but also about contributing something positive to the environment in which you surround yourself.
This is what we know as social marketing , a technique that basically consists of promoting or spreading some idea that tries to overcome social problems instead of promoting some product or service.
Social marketing can also be a great ally to get people talking and boost sales, and to do so you should think about actions that have some connection to your business or niche.
For example, Correos detected an irregular situation that has been affecting the European population, migration, and decided to support the website Migrar.org in alliance with the Spanish Red Cross.
So, if you are starting your entrepreneurial project and you want to collaborate and make yourself known in a different way, how about putting your skills or brand at the service of society?
7. Create exclusive events for your most special buyers
Organize special events for your clients and encourage them to bring a friend. Give more than expected, good surprises always get people talking.
8. Create content that can go viral
We know that in marketing there is no magic formula to create viral content , but one thing we can assure you is that it is not impossible to learn or master scientifically proven techniques that allow you to improve your content and get people to share it.
Author Jonah Berger has talked about the power of word of mouth and has even published a book titled “Why Content Goes Viral?” and explains that for content to have a chance of going viral it must meet three basic characteristics: evoke emotions , convey a positive message and have practical use.
Dare to create content that is useful, funny or controversial, that people want and can easily share.
9. Send personalized content and call your customers by name
A serious mistake that brands often make is treating their customers in a general way, selling without taking into account their purchasing habits and even without calling them by their name.
The more special and valued you make each customer feel, the more likely they are to tell others about their experience with your company. So make sure the content you send is personalized, call each customer by name, and, if possible, apply emotional design .
This can also help you create much stronger, long-term relationships with your customers, which is what we now know as relationship marketing .
10. Have a motivated and friendly team
There is nothing better than having a motivated and friendly team when starting a business. In fact, many brands and companies have managed to gain recognition thanks to their own employees.
Yes, your team can be the best brand ambassadors, so don't forget to offer incentives for them too such as special discounts, giveaways, corporate training , etc.
11. Constantly ask for feedback and improve as much as you can
As we mentioned earlier, for a company to increase sales with word-of-mouth marketing, it needs to have a unique product proposition in the market.
This may not happen at first, but don't limit yourself! Try to constantly innovate and improve, ask your customers for their opinion to find out the weaknesses of your product, get inspiration from brands or businesses that you like and you will see how little by little your profits increase thanks to the testimony of your own customers.
As an entrepreneur, it is important to be aware that your customers are the center of your business and offering them good products and good service is essential to ensure that they are satisfied and dare to share their experience with family or friends.
Now that you know what word-of-mouth marketing is and how it can help you increase your sales or boost your new business, it's time to get to work and take all these tips into account.
If you feel that you need to improve the service you offer to your clients, don't worry, we leave you this post in which we teach you a lot of tips to make every encounter with your company a pleasant experience.