This is the HGL formula = Story – Hook – Call to Action.
Posted: Sun Jan 26, 2025 6:47 am
Choose an anecdote, a thought or a person from your environment that can inspire and fit into your email (Story). Then think about how you are going to link your story to the product (Hook). And finally, set up the interaction (Call to Action).
Here is an example from Nudista Investor again because he excels: a friend of his buys a car and he sends this message, which by the way has the unforgettable subject of “Volvo or Dacia, glory or death”.
example of nudist investor newsletter 2
You might be able to imagine it, but the story ends with a combination of financial difficulties and small daily hardships, such as the mother-in-law living at home and the Volvo half dirty and abandoned in the garage, because she could barely maintain it.
All of this serves as the perfect excuse to communicate two basic messages in the final part of the email in his sales strategy: that "bad financial decisions have a very long life" and that "it doesn't matter what you spend your money on, you'll get tired of it soon."
In fact, this is how the email ends.
Nudista investor newsletter example 3
calls to action
#3 CTA
An email always, always, always has to have a CTA (Call To Action). At the very least.
You can put several but with criteria, not randomly.
You'll find them in button form and also as part of the text switzerland whatsapp number database that links to the landing page, survey, ad, or wherever you want your reader to go.
Do yourself a favor, think a little and don’t fall for the classic (and ineffective) buttons like “buy now,” “see more products” or “sign up now.” Think of that little button or phrase as the door to your sale.
CTAs in an email are a real feat of copywriting and it is best to prove it with some examples. Let's start by analyzing the calls to action in the emails we have just seen:
Nudista Investor uses anchor text integrated into the body in a natural way. The copy is part of the email's argument and is very brief. What does it achieve? It generates interest, even intrigue.
NH and Declarando opt for the button and conservative copywriting, understandable for all types of audiences and which leaves no doubt as to what will happen if you click. And pay attention to something: the second person plural is used once again.
Here are some more examples of CTA copywriting to inspire you:
Here is an example from Nudista Investor again because he excels: a friend of his buys a car and he sends this message, which by the way has the unforgettable subject of “Volvo or Dacia, glory or death”.
example of nudist investor newsletter 2
You might be able to imagine it, but the story ends with a combination of financial difficulties and small daily hardships, such as the mother-in-law living at home and the Volvo half dirty and abandoned in the garage, because she could barely maintain it.
All of this serves as the perfect excuse to communicate two basic messages in the final part of the email in his sales strategy: that "bad financial decisions have a very long life" and that "it doesn't matter what you spend your money on, you'll get tired of it soon."
In fact, this is how the email ends.
Nudista investor newsletter example 3
calls to action
#3 CTA
An email always, always, always has to have a CTA (Call To Action). At the very least.
You can put several but with criteria, not randomly.
You'll find them in button form and also as part of the text switzerland whatsapp number database that links to the landing page, survey, ad, or wherever you want your reader to go.
Do yourself a favor, think a little and don’t fall for the classic (and ineffective) buttons like “buy now,” “see more products” or “sign up now.” Think of that little button or phrase as the door to your sale.
CTAs in an email are a real feat of copywriting and it is best to prove it with some examples. Let's start by analyzing the calls to action in the emails we have just seen:
Nudista Investor uses anchor text integrated into the body in a natural way. The copy is part of the email's argument and is very brief. What does it achieve? It generates interest, even intrigue.
NH and Declarando opt for the button and conservative copywriting, understandable for all types of audiences and which leaves no doubt as to what will happen if you click. And pay attention to something: the second person plural is used once again.
Here are some more examples of CTA copywriting to inspire you: