What happens when willpower runs out? That's where you come in
Posted: Sun Jan 26, 2025 6:02 am
Let's go back to the case of diet, it is a very representative example.
Imagine you've reached a point where you've lost all willpower to continue with your diet and you head to the vending machine in your office to buy something that includes:
· Chocolate
· Sugar
· Flavor and empty calories
And then you go to the machine and see that it's out of order. Oops. It seems that fate wants you to continue with your diet, but if it were up to your willpower, it wouldn't have been like that.
The same thing happens with your sales emails or any other sales text.
Throughout the text you are reducing the resistance, the vietnam whatsapp number database willpower not to buy, but if at the last moment the call to action is not effective, it is as if the vending machine was turned off. You cannot sell like that.
So you have two options, either you want your customer to crave chocolate so much that they break the vending machine, or you have a working vending machine. Which of the two options do you think will lead to more sales?
Examples of objections and responses
· Most common types of objections and responses
Knowing your enemy is essential to defeating him, so the first thing you need to do is make sure you fully understand your target customers' objections. The most common objections are:
· Time
· Money
· Comprehension
· Suitability
Remember, objections, not frictions, are different things. Objections, if not answered, can prevent the customer from making the purchase decision. Frictions only make it slightly more difficult. They are similar concepts, but objections have a stronger response.
Which of those four is most important to your client?
Even if you have answered these objections throughout your email or sales text, it is best to repeat them in your call to action.
► Example of response to objections
birchbox example
This example is quite interesting, because in a short space it answers several objections:
· Suitability: it places a lot of emphasis on the fact that these are products adapted to the client's needs.
· Price: Minimum value of €40! For a subscription that costs €16 or less, that justification is pretty good
Can we add anything else to this example?
It's not really necessary, but we could add something like this under the "I want to subscribe!" button:
· Party more with the money you save on cosmetics!
This would be a way to further reduce the price objection by helping the customer see the potential benefits of hiring the service.
► Another example of a response to possible objections
example of answer to objections
In this case we might face an objection of understanding. Managing your own company's accounts is all well and good, but what happens if you come across something you don't understand or have any questions? In that case the tool would be of no use to you, unless, as in this case, you have "support from economists" .
Imagine you've reached a point where you've lost all willpower to continue with your diet and you head to the vending machine in your office to buy something that includes:
· Chocolate
· Sugar
· Flavor and empty calories
And then you go to the machine and see that it's out of order. Oops. It seems that fate wants you to continue with your diet, but if it were up to your willpower, it wouldn't have been like that.
The same thing happens with your sales emails or any other sales text.
Throughout the text you are reducing the resistance, the vietnam whatsapp number database willpower not to buy, but if at the last moment the call to action is not effective, it is as if the vending machine was turned off. You cannot sell like that.
So you have two options, either you want your customer to crave chocolate so much that they break the vending machine, or you have a working vending machine. Which of the two options do you think will lead to more sales?
Examples of objections and responses
· Most common types of objections and responses
Knowing your enemy is essential to defeating him, so the first thing you need to do is make sure you fully understand your target customers' objections. The most common objections are:
· Time
· Money
· Comprehension
· Suitability
Remember, objections, not frictions, are different things. Objections, if not answered, can prevent the customer from making the purchase decision. Frictions only make it slightly more difficult. They are similar concepts, but objections have a stronger response.
Which of those four is most important to your client?
Even if you have answered these objections throughout your email or sales text, it is best to repeat them in your call to action.
► Example of response to objections
birchbox example
This example is quite interesting, because in a short space it answers several objections:
· Suitability: it places a lot of emphasis on the fact that these are products adapted to the client's needs.
· Price: Minimum value of €40! For a subscription that costs €16 or less, that justification is pretty good
Can we add anything else to this example?
It's not really necessary, but we could add something like this under the "I want to subscribe!" button:
· Party more with the money you save on cosmetics!
This would be a way to further reduce the price objection by helping the customer see the potential benefits of hiring the service.
► Another example of a response to possible objections
example of answer to objections
In this case we might face an objection of understanding. Managing your own company's accounts is all well and good, but what happens if you come across something you don't understand or have any questions? In that case the tool would be of no use to you, unless, as in this case, you have "support from economists" .