Send an exclusive promotion to your newsletter subscribers
Posted: Sun Jan 26, 2025 5:42 am
There are basically two types of customers: new customers and returning customers. Both should be treated professionally, but they can be rewarded in different ways.
For example, for recurring customers who are subscribed to your newsletter, it is ideal to send them emails with promotions or discounts for Black Friday.
For new customers , promotions can be placed where the first 5 customers to purchase a certain product receive a special discount. Promotions are necessary for good marketing on Black Friday and Cyber Monday.
Make sure your website will withstand a high peak of visits
In some cases, traffic to larger websites and online stores can double and e-commerce can increase. For example, in 2018 , e-commerce in Spain increased by 706% , and in Australia, the increase reached 3,051%.
With the increase in online sales comes an increase in traffic. Major players like Amazon are able to cope with the increase in customers. However, this is not the case for all. You need to make sure that your website is able to cope with vp manufacturing production email list the increase in traffic, and to do this, improving your website performance (WPO) is key .
Ensuring website stability is an important step for a salesperson during Black Friday.
Prepare your SEO strategy too
One of the best ways to reach new customers is to use good SEO techniques . Experts recommend creating landing pages focused on Black Friday and Cyber Monday, with which you can guarantee high-volume organic traffic.
Normally, a commercial planning for Black Friday requires using Google Ads and, above all, good SEO Marketing .
Synchronize your store and stock with Google
Most likely, you should be targeting local customers in your country. Implementing local SEO strategies can help get local customers , and there are some very useful tools available to everyone for this.
One of those tools is Google My Business , ideal for increasing interactions with local customers.
On the other hand, synchronizing inventory with Google databases is a strategy with good results, since 90% of buyers search for products online before going to a physical store.
This Google service is free and should never be missing from your Black Friday and Cyber Monday marketing.
For example, for recurring customers who are subscribed to your newsletter, it is ideal to send them emails with promotions or discounts for Black Friday.
For new customers , promotions can be placed where the first 5 customers to purchase a certain product receive a special discount. Promotions are necessary for good marketing on Black Friday and Cyber Monday.
Make sure your website will withstand a high peak of visits
In some cases, traffic to larger websites and online stores can double and e-commerce can increase. For example, in 2018 , e-commerce in Spain increased by 706% , and in Australia, the increase reached 3,051%.
With the increase in online sales comes an increase in traffic. Major players like Amazon are able to cope with the increase in customers. However, this is not the case for all. You need to make sure that your website is able to cope with vp manufacturing production email list the increase in traffic, and to do this, improving your website performance (WPO) is key .
Ensuring website stability is an important step for a salesperson during Black Friday.
Prepare your SEO strategy too
One of the best ways to reach new customers is to use good SEO techniques . Experts recommend creating landing pages focused on Black Friday and Cyber Monday, with which you can guarantee high-volume organic traffic.
Normally, a commercial planning for Black Friday requires using Google Ads and, above all, good SEO Marketing .
Synchronize your store and stock with Google
Most likely, you should be targeting local customers in your country. Implementing local SEO strategies can help get local customers , and there are some very useful tools available to everyone for this.
One of those tools is Google My Business , ideal for increasing interactions with local customers.
On the other hand, synchronizing inventory with Google databases is a strategy with good results, since 90% of buyers search for products online before going to a physical store.
This Google service is free and should never be missing from your Black Friday and Cyber Monday marketing.