Duplicate content is found in more than one place in a URL. Duplicate content confuses search engines because they cannot decide which version of the content is the most relevant and which to load in a SERP for an associated search query. To deliver the most accurate search results, the engine in question will refrain from displaying duplicate content and choose the one that most closely reflects the “correct” content.
Example encoding of duplicate content
Rel=Canonical Code Sample
Meta Robots Code Sample
<head> <meta name="robots" content="noindex, follow" /> </head>
The most common duplicate content problems
Search engines struggle to choose what content to include in their index
Search engines don't know whether to split link juice or channel it to a single page
Search engines are unsure of which page should rank for certain results pages Duplicate content can be the reason why sites lose rankings and traffic. It can also cause search engines to deliver irrelevant results
Examples of duplicate content
URL Parameters
Click tracking and analytics can lead to duplicate content
Documents to print
When generating a print version of a page and index, this can cause korean whatsapp duplicate content issues.
Session ID
This occurs when each visitor to the site is assigned a session ID for that website, and then assigned another session ID that is stored in the URL.
Top SEO Tactics: Duplicate Content
Search engines canonicalize duplicate content when it is found on multiple URLs. This canonicalization is done by creating a 301 redirect. This fixes the URL and uses the rel=canonical tag.
A 301 redirect is the best way to resolve content duplication. When pages are found on multiple sites, they are combined into one more relevant page which positively impacts ranking for search engines that find this page.
Rel=canonical is the other option for handling duplicate content. This tag creates a solution that splits the link juice and passes it to the pages and requires less time to build. This tag is added to the HTML head of the digital page header. The meta tag is not recreated, instead a rel parameter is added. Values can be added in the robot meta tags for pages that should not be included in the index. Adding these values will allow search engine robots to scan the pages and not add them to the index twice.