While it's not an easy topic, once you get the hang of it and understand what it's about and what topics your audience will continue to consume over time, the ideas will start to flow.
For now, we leave you with these tips to get you started.
Write what the public wants to read
This is the main tip, as with everything digital, to really generate the uk email database impact you want and attract who you really want.
You must study very carefully who your audience or Buyer Persona is , what they like to read and what they don't, and what they will continue to read even as time passes.
There are problems, skills and topics that never disappear even after time passes, that is the type of content you should aim for.
For example, “how to set up a tent” is a problem that will always be present, so even as time passes, that article will always have value.
Write for beginners
Yes, we know that many times we want to write content that demonstrates our expertise on the topic and that experts read us and say “hey, what a great article so-and-so wrote.”
However, this can be a big mistake when it comes to writing evergreen content.
“Experts” are less likely to seek help, your ideal audience is mostly beginners on the topic.
Therefore, you have to generate content aimed at them and that generates enough Engagement for them to continue reading.
Avoid overly technical language
For any Buyer Persona , when reading content on the web, it should be as simple as possible.
However, in this particular case, when most of your content is for beginners on the topic, overly technical language could scare them away from your website.
The recommendation is to attract them with simpler rhetoric.
Always connect with other content
If you are making a comprehensive guide on a topic like “what to do in case of an earthquake” you can break that topic down into more specific pieces.
For example, “how to calm children during an earthquake” or “what to do if there is an earthquake at the beach” and then link these articles to each other.
This is great for SEO , and allows readers to solve a specific need, while also instructing them on what to do in various scenarios, which will give more life to each piece of content.
Turn it over
When you create a lot of evergreen content you need to find ways to give it a “spin” or repurpose it in other formats.
You can make infographics, interviews, videos, change the title and republish it on social media. You must use your creativity to always keep that article alive.