For bc products or those sold on e-commerce

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That's because it's rewarding to see your rankings improve as you promote your keywords through blogs and social media. Create buyer personasidentifying the characteristics of your buyers is the next step in developing an effective seo plan. Divide your consumers into specific categories. If you sell bb products, your buyer could be an it director or marketing manager.

, your buyer could be a millennial woman who lives in são bc data vietnam user list paulo and likes gardening. It's crucial to detail your buyers, including social media habits, their preferred software, the brand of their smartphones, etc. For example, hubspot might identify your top customer as marketing manager maria or entrepreneur roberto.

Personas are essential for keyword research. Depending on their needs and challenges, your consumers will search using different keywords. Marketing manager maria may want to increase lead generation, while entrepreneur roberto wants to sell his solutions. Interviewing salespeople, resellers and customers will make it clear what type of audience you need to impact to generate more sales.