With press actions and communication with the media

[Ehsanuls55]

It is one of the slowest but most effective ways. In the B2B world, the press remains one of the tactics that best works to build trust and awareness. And with those two ingredients, it is very likely that customers will come to your company.

The good: It has low barriers and allows for organic and solid positioning in the buyer's mind, if well executed.
The bad thing: it is not a direct return, not recommended for impatient people
With Social Selling
This new technique, which has been widely spread lately by LinkedIn, is seeking to replace the traditional cold selling, or cold calling. The concept of social selling is based on the idea that in order to be social, selling must begin by building a bond with the client based on 3 pillars:

Don't spam: find the right contact
Be relevant: share valuable information for the prospect
Generating conversations: applying empathy to build a dialogue instead of throwing out commercial messages
With Inbound Marketing
It is undoubtedly one of the concepts within marketing that has had the most growth, and it is where almost all the latest trends that one can see in marketing converge. The concept is simple: your potential client is somewhere, connected to the web and looking for information about your product or service. But he doesn't want to buy from you yet, otherwise he would have done it directors managers email list so, he just wants you to help him solve his need, which in principle is a need for information. If you manage to help him with this, you're already off on the right foot

The good: It is highly scalable if the right platforms and content are developed.
The bad thing: it is something new and as such there is more trial and error than proven recipes.
With Lead Management
If we assume that a lead does not always imply “generated demand” and that just getting a lead is only a small part of the demand generation process, we can clearly see the importance of Cultivating, maturing and scoring leads. This process is called Lead Management and it uses marketing automation tools (such as InfusionSoft and HubSpot) to achieve the nurturing of those leads that are initially immature or poorly qualified, and why not discard those that are not potential clients.

The good: It is highly scalable if the right platforms and content are developed.
The Bad: It is expensive and takes time to implement. The tools mentioned are from abroad with prices in dollars and the return on investment is not usually fast.