It is worth highlighting the influence

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And this can happen even after a complaint, if the service is well executed. Defenders are important to protect your image. When public criticism and even image crises occur, they can advocate in favor of the brand and avoid further damage. Additionally, they can leave testimonials on the website about their experiences, post compliments on social media and enhance positive buzz about the brand on digital marketing channels.

of other people's opinions in making purchasing decisions, much more than bc data mexico user list the word of a seller or brand advertising. A qualibest survey showed that % of people trust friends and relatives as a source of information for the purchasing a product. Then come digital influencers (%) and review sites (%), which also represent other people's opinions.

Customer complaintstherefore, serving dissatisfied customers well is the opportunity to activate all this potential for dissemination through consumers themselves, in addition to protecting the image of your brand. With the tips we gave above, you can take your relationship with your customer to another level level: enchantment. If the person had just purchased a product, without any problems, they might have had a good experience, but not extraordinary.