In addition to the differences mentioned above, sampling plays an important
Posted: Sun Dec 22, 2024 9:48 am
In quantitative research, participants are selected in such a way that they best represent the population under study. Only the responses of correctly selected respondents can be quantitatively generalized to the entire population. In qualitative research, on the other hand, it is wrong to select participants randomly, i.e. in which all elements of the population have the same probability of being included in the sample. The selection of respondents is determined by the objectives of the study, so that there is an opportunity to collect as much information as possible on a given topic.
Proper grouping
An important element of qualitative research is the proper selection of groups so that participants do not feel uncomfortable during the survey. Group selection can be done based on target selection total oil and gas company canada whatsapp number criteria or demographic criteria . The first of these is derived from the objectives of the study and consists of selecting respondents based on a specific attribute, for example, owning a car of brand Y, which allows researchers to obtain the maximum possible information about consumers of cars Y. The second type of criteria involves creating groups that are as homogeneous as possible, divided by demographic aspects such as age, sex or income, which contributes to increasing the comfort of participants and the freedom of exchange.
Different test methods
The characteristics of both surveys mean that information is obtained from participants using different methods. The main tool of quantitative research is the questionnaire, which includes closed questions asked to each participant in a fixed order and in an invariable manner, so that we can assume that the differences are the result of the participants' differences and not of the measurements. Unlike quantitative research, qualitative research takes on the task of open questions allowing participants more freedom of expression and flexibility. The form and sequence are not as important.
Proper grouping
An important element of qualitative research is the proper selection of groups so that participants do not feel uncomfortable during the survey. Group selection can be done based on target selection total oil and gas company canada whatsapp number criteria or demographic criteria . The first of these is derived from the objectives of the study and consists of selecting respondents based on a specific attribute, for example, owning a car of brand Y, which allows researchers to obtain the maximum possible information about consumers of cars Y. The second type of criteria involves creating groups that are as homogeneous as possible, divided by demographic aspects such as age, sex or income, which contributes to increasing the comfort of participants and the freedom of exchange.
Different test methods
The characteristics of both surveys mean that information is obtained from participants using different methods. The main tool of quantitative research is the questionnaire, which includes closed questions asked to each participant in a fixed order and in an invariable manner, so that we can assume that the differences are the result of the participants' differences and not of the measurements. Unlike quantitative research, qualitative research takes on the task of open questions allowing participants more freedom of expression and flexibility. The form and sequence are not as important.