Why is it useful to see clicks in your SEO dashboard?
Posted: Sat Jan 25, 2025 6:00 am
When a user clicks on your web page from search results, it indicates that they found your ad relevant to their query. More clicks suggest that your meta title and description are compelling and match the user's intent.
Often, pages that receive more clicks can be rewarded with better rankings. Why? Search engines christian churches email list interpret a higher number of clicks as a sign of relevance and quality, which increases trust signals for your site.
Click rate
Click-through rate (CTR), which is the ratio of clicks to impressions, sheds light on how compelling your site appears in search results.
Search Console Report - CTR
A lower than expected click-through rate, even with a high ranking, may indicate that your title or meta description needs some adjustments.
Country
Whether you run a domestic or international business, you should add this metric to your SEO dashboard.
Search Console Report - Country
Why? Location data can help you:
Determine where your website traffic primarily comes from.
Identify the best performing countries to guide local SEO strategies.
Allocate budgets and resources to the most committed regions.
Device Type
Finally, device type is a valuable metric to see how your target audience interacts with your content, whether from a desktop computer or a smartphone.
Search Consle Report - Device Type
Studies show that the majority of internet usage comes from mobile devices . Still, it's wise to understand how your target audience prefers to consume information. This will help you ensure you're delivering the best possible user experience.
The better the user experience, the less likely your audience will be to bounce. Plus, a lower bounce rate sends positive trust signals to Google, which helps increase your chances of improving rankings.
Often, pages that receive more clicks can be rewarded with better rankings. Why? Search engines christian churches email list interpret a higher number of clicks as a sign of relevance and quality, which increases trust signals for your site.
Click rate
Click-through rate (CTR), which is the ratio of clicks to impressions, sheds light on how compelling your site appears in search results.
Search Console Report - CTR
A lower than expected click-through rate, even with a high ranking, may indicate that your title or meta description needs some adjustments.
Country
Whether you run a domestic or international business, you should add this metric to your SEO dashboard.
Search Console Report - Country
Why? Location data can help you:
Determine where your website traffic primarily comes from.
Identify the best performing countries to guide local SEO strategies.
Allocate budgets and resources to the most committed regions.
Device Type
Finally, device type is a valuable metric to see how your target audience interacts with your content, whether from a desktop computer or a smartphone.
Search Consle Report - Device Type
Studies show that the majority of internet usage comes from mobile devices . Still, it's wise to understand how your target audience prefers to consume information. This will help you ensure you're delivering the best possible user experience.
The better the user experience, the less likely your audience will be to bounce. Plus, a lower bounce rate sends positive trust signals to Google, which helps increase your chances of improving rankings.