Convert visitors into customers Increase your online conversion rates with strategies

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Today, most marketing teams focus on driving website traffic and hoping that this traffic will convert into sales leads. But realistically, this is only halfway there. Aiming for more than just traffic and leads rather than purely new traffic helps you achieve long-term success and sustained growth. Customers are not just the people you want to reach, but those you should center your marketing strategy around.

With this, customers need to be kept engaged so that they take action. This article will discuss conversion optimization, its importance, and the eight most effective strategies to optimize website conversion.

What does conversion optimization entail and why should you care?
Conversion optimization, or CRO (conversion rate optimization), is about increasing the percentage of users or visitors who take betting email list a specific action. This could be filling out a form or making a purchase to increase the leads generated and the revenue earned. Conversion optimization is beneficial for all sizes and types of businesses in their respective industries.

CRO is important as it allows you to have lower customer acquisition costs by getting more value from existing visitors and users. It enables your website to run smarter and generate more qualified leads by improving the likelihood of visitors taking an action on a website. It involves generating ideas for website or mobile app elements that can be improved and validated through A/B and multivariate testing.

Understand two important things about "conversion"
You need to understand important things to optimize your website conversion: the actions your visitors should take to increase conversions and why they are not converting.

What actions should website visitors take to increase conversions?
There are several actions that visitors can take on a website to increase conversions. Some examples are:

Filling out a contact form: Visitors will provide their contact information in exchange for more information or a consultation – commonly on lead generation websites.


Filling out a contact form
Source: Getsitecontrol
Make a Purchase: E-commerce websites aim to get visitors to make a purchase. This could be by adding items to their cart, completing the checkout process, or signing up for a recurring purchase.


Checkout page after Making a Purchase
Source: Salecycle
Sign up for a free trial: For software-as-a-service (SaaS) companies , offering a free trial can help convert visitors into paying customers.

Signing up for a free trialFountain: VWO
Subscribe to a newsletter or email list: Allows businesses to nurture leads and stay in touch with them, increasing the likelihood of a future conversion.