Why does email personalization work?

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Customers are much more likely to pay attention and take action when an email is tailored specifically to them.

Because it makes customers feel special, like you connect with them individually.

It also indicates that you've taken the time to learn their personal preferences, which makes them more likely to buy from you.

The benefits of email personalization are numerous:

Higher open rates: They have higher email open rates compared to generic messages.
Increased Engagement: Customers are more likely to respond positively when they feel you are specifically addressing them.
Reduced unsubscribes: Customers are less likely to unsubscribe from your email list if the content is of interest to them.
Better conversions: Personalization makes it easier for customers to find what they are looking for, which translates into more sales ( inbound sales vs outbound sales).
Useful tip

You can personalize any email. Whether it's a newsletter, a promotional message, or a vp safety email list follow-up, adding personalization to your emails will help increase engagement.

We recommend starting with some simple personalization tactics and seeing how your customers respond before diving into more complex techniques.

Plus, with the help of LaGrowthMachine , email personalization is easier than ever! But how to do it?

How to use customAttributes for email personalization
To get the best results from your campaigns (and avoid hard bounces ), you should customize them with LaGrowthMachine's variables feature.

This guarantees you a higher response rate (up to a 180% increase in your response rate!).

Our variables
LGM variables & attributes
Variables are data that LaGrowthMachine automatically fills in every time you start a campaign. There are two types of variables:

Lead Variables (in purple): Information you've collected about your lead after they've gone through the nurturing process.
Identity variables (in yellow): Correspond to the data about the identity that sends the message.
Each type gives you the ability to personalize your message on a large scale.

Using “Spin”
what is the spin variable
Incorporating “Spins” into your emails will allow you to effortlessly craft different sentences with the same meaning.

This is a very useful tool to reach people from the same company and avoid using the same phrases in each message.

Using the example above, you can use the turn syntax in the body of your message like this

Subject:
TheGrowthMachine is relentless!

{Hello|How are you?|Greetings!} {{firstname}}

{Long time no see!| How have you been?| Do you remember me?}

{I was browsing Linkedin and saw that you started fundraising. Congratulations! |I just wanted to congratulate you on your achievement. I saw you on the news.| Your latest fundraiser is impressive, I saw it on Linkedin, exciting news!}