What Is Mobile App Marketing.png
Posted: Sat Jan 25, 2025 3:54 am
You've developed a mobile app that you're passionate about. It's a game-changer that will make your target audience's life easier and earn you money through paid subscriptions and advertising revenue.
Or at least it would if people could find it.
Developing and launching your mobile app is important, but mobile app marketing is an equally important bank email list piece of the puzzle that will ultimately give your launch the best chance of success.
But what is mobile app marketing? What are the different stages that make up the mobile app marketing process?
This article will answer these questions and show you a roadmap to mobile app success.
What is mobile app marketing?
Mobile app marketing is the process of attracting and retaining users of your mobile app. It consists of three basic components:
Acquisition: Reaching new users and pushing them toward conversion.
Activation: Increase user engagement levels
Retention: Keeping users engaged throughout the entire app lifecycle.
People often think that mobile app marketing is a simple process. They think that apps are created purely for advertising purposes, or that only in-app ads are part of that marketing process. Some companies even develop mobile apps to make life easier for their employees. The company Hims & Hers is known for selling a wide range of medications, such as Viagra, Sildenafil, generic Lexapro, and antidepressants , but it also runs marketing campaigns for these products.
Mobile app example Hims
Source: ForHims
Their mobile app, Hims & Hers Clubroom, is all about employee convenience. They designed it as part of their marketing, both as a company and as a desirable place to work. After all, companies need to attract clients and talented people to their team.
By following the mobile app marketing process, you can target your audience , engage them on the platforms they frequent, and keep them for years to come.
Or at least it would if people could find it.
Developing and launching your mobile app is important, but mobile app marketing is an equally important bank email list piece of the puzzle that will ultimately give your launch the best chance of success.
But what is mobile app marketing? What are the different stages that make up the mobile app marketing process?
This article will answer these questions and show you a roadmap to mobile app success.
What is mobile app marketing?
Mobile app marketing is the process of attracting and retaining users of your mobile app. It consists of three basic components:
Acquisition: Reaching new users and pushing them toward conversion.
Activation: Increase user engagement levels
Retention: Keeping users engaged throughout the entire app lifecycle.
People often think that mobile app marketing is a simple process. They think that apps are created purely for advertising purposes, or that only in-app ads are part of that marketing process. Some companies even develop mobile apps to make life easier for their employees. The company Hims & Hers is known for selling a wide range of medications, such as Viagra, Sildenafil, generic Lexapro, and antidepressants , but it also runs marketing campaigns for these products.
Mobile app example Hims
Source: ForHims
Their mobile app, Hims & Hers Clubroom, is all about employee convenience. They designed it as part of their marketing, both as a company and as a desirable place to work. After all, companies need to attract clients and talented people to their team.
By following the mobile app marketing process, you can target your audience , engage them on the platforms they frequent, and keep them for years to come.